Communication and Engagement Strategy
The Communication and Engagement Strategy sets out our approach to communicating with stakeholders and the public and involving local people in changes to NHS services in Shropshire, Telford and Wrekin.
Its effective delivery will ensure that patient views are at the heart of the services we commission. We have wide ranging programme of engagement, which enables measurable involvement and ensures that the CCG listens, responds, and influences commissioning decisions.
Our strategy is informed by the NHS Long Term Plan and the organisational development plan. It is also informed by the local engagement and consultation work already undertaken. The strategy will be supported by a set of robust policies which will include a media policy, social media policy and corporate brand guidelines.
Whilst we will ensure we adhere to policies for good governance, this strategy will not be prescriptive in the methods be used for particular audiences. We want to encourage innovative and genuine engagement according to the subject area we are discussing.
What we do advocate is a set of principles and objectives to act as a guide for commissioners thinking about and designing their communication and engagement plans.
As a CCG we will undertake effective and accessible engagement with people in general, but also with people who have a specific protected characteristics as set out in the Equality Act 2010
The CCG are currently updating the Communication and Engagement Strategy.